Genco Günay

I started my working life as a civil engineer with experience in it, call center, customer experience and CRM.

I managed Turkey's First Quality Certified Call Center process and gained experience in telemarketing, customer service, CRM and communication in the same sector. I have increased my experience with my teams in the areas of after-sales services and customer experience in the telecom sector such as Borusan Telekom and Millenicom. I have increased my experience as a manager in the world's number of call centers such as Turkcell Global Information, Comdata and Teleperformance.
As the last stop of my career, for 5 years Otokoç Otomotiv car rental and automotive retailing in the fields of many brands (Avis, Avis Filo, Budget, Zipcar, Otokoç, Birmingham, Otokoç 2.I managed CRM, loyalty program and campaign design processes (El, Otokoç Parti, Otokoç Sigorta). I was particularly pleased to share over 20 years of customer experience and success story-building strategies.

Especially in large organizations such as Turkcell, Borusan and Koç, I gained expertise in the establishment of structures that show the measurable value of the turnover or contribution value of each work provided to the company.

What Can You Ask Me?

CRM

How can I measure the turnover value of my actions in the CRM process?
What's Big Data? How do I make my data speak?
I'll design a loyalty program. Where do I start?
How do I install the CRM process?
Which CRM infrastructure should I choose?
Can I choose a software system for CRM? Which system should it be?
How do I design a campaign? How do I personalize it?
How do I get my lost client back?
How do I keep my current client?

Call Center

How do I make a call center not an expense item but an income item?
How do I set up the call center?
What processes should be in the call center?
How should the number Selection be?
Should I outsource it or solve it on my own?
How can I launch and promote my call center?